Thermal printing doesn’t out-gas because it is a dry process. And if you laminate, the out-gassing can become a bigger problem. Even if you have an exhaust system, prints will continue to out-gas for hours or even days. And it’s a special smell your clothes will take home with you. Posted in Ask a Gerber Specialist, Convex, Gerber, Sales & Marketing | Leave a reply Ink Jet vs. If you get into the good habit of offering laminates in addition to your products, it will help your business acquire potential targets that you had been neglecting so far! In the end it comes down to how you want your clients to think of your brand and product.įor example, if two identical competing businesses in the labeling industry are only separated by one offering their products without laminates (to cut costs) and the other offers products that are laminated, which of the businesses do you think will be more successful? If you’re a smart businessperson you’ll understand that the added value being offered will get you more profitable business and aide in you in reaching customers that you may be missing out on.Īs every successful businessperson knows, good/bad habits are learned over time. So when you think about opportunities to increase your business, every time you don’t add laminates to your vinyls you’re losing out on potential product innovation and increased sales. laminator (above).Īccording to Fredonia Group Inc, the laminate industry is projected to grow 5.6% per year, to 10.7 billion square meters valued at $40.8 billion by 2018. This is the lighter duty table top Econocraft Jr. We modified it with an electric take-up rewinder mounted to the stand in the back. This is the Workhorse (above), which laminates very straight and fast at 25 ft. Please let us know when you are thinking of buying or upgrading a laminator.
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It is also in our best interest to know the ins and outs of how to use them. We sell laminators, two of which are shown below. The fact is, if you choose the wrong combinations, you can get undesirable results.
Our on-staff specialists know what those combinations are. We (at Graphic Marking Systems) want to make sure we have plenty of laminates that are compatible with base materials. That’s an easy way to make a double sided glass door decal. Therefore, after laminating white vinyl, you can re-register it in the Edge and print on the white laminate. The Gerber system is indexed with sprockets. With the Gerber System, you can print on both sides. Just print on clear and laminate it with white vinyl instead of printing a white flood coat. White laminates can be used for inside window applications. Car wrap people may disagree, but the average person doesn’t do car wraps. He also added that he considered using a less expensive 2 mil cast laminate, but in the hands of the average person, the 4 mil thickness of a soft vinyl will make the graphic a lot easier to apply.
One of our customers who sells graphic kits to the jet ski market uses our Convex Supreme UV laminate for the obvious UV durability. Laminates can add rigidity, which can make labels easier to apply.
Our “Hard Shell” products are high gloss, 10 year UV resistant, chemical and scratch resistant, and graffiti resistant. Laminates can be scratch resistant, chemical/fuel resistant, and UV resistant. Unfortunately, it’s hard to make money on minimalists.īesides the look, laminates can also add durability to your product. Is there a gloss, satin, or matte finish they are looking for? How about the texture… should it be smooth or rough? Does it need to match another texture? Bring a little design to the table! You may be surprised at what people like.
Take “the look” of a product for instance. The value we are talking about can be anything your client is looking for. Also, once you have a finish or other characteristic of a laminate specked in, the potential to lock in repeat business is greater. While the cost of lamination can put some businesses off, in the long run adding value and options to your product offering creates an enormous upside to your bottom line. Knowing your laminates and how to sell them adds value as well as profit to your business. If a product lasts 3-5 years without laminating, it should be good enough for most businesses, right? Therein lies the challenge for any good salesperson. In this age of competitive pricing, cutting costs is important. So why do many businesses in the short run printing and labeling industry shy away from these materials? The answer, in our opinion, is because a regular GerberColor™ foil can last anywhere between 3-5 years without the use of lamination. From the wooden floors in your house to the name plates and safety labels on products, Laminates add unique value to your products.
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